The main aim of
today’s website owners is to reach as many people across the globe quickly and
to maintain their interest. Thus, apart from being appealing to the owners and
online viewers, web designers should aim to have the websites they create drive
more targeted traffic to the website. This is achieved by proper placement of
effective SEO techniques. SEO should be considered in the core part of the
website design process.
Before designing and creating
the website, it is important for web designers to understand what the site is
going to be about and who the intended audience is. Once this is determined,
they must first determine the list of keywords that this audience is likely to
use to search for the type of information provided by the website. This process
should be done before designing the site so as to ensure the effective
placement of these keywords to increase search engine ranking.
Keywords are most
effective when placed in the domain names, on titles of web pages and in the
text portions on the top half of web pages. It is also effective when used as
anchor texts that link to contents similar in context to the keywords. Having a
good keyword density also ensures a higher search engine ranking and increases
the chances of being spotted by search engine users looking for this
information.
SEO also plays a key
role in web designing when used to determine how to make the page appealing to
viewers and still remain search engine friendly. For instance, flash contents
are very attractive to human viewers but are not detectable by search engines.
Search engines also cannot read and detect graphics and Java based navigation
menus. This might hinder the search bots attempt in finding the site, although
they remain aesthetically pleasing to the human eye. SEO thus should be used to
ensure the real need for such designs and to determine how to enhance their
search engine friendliness while still using these attractive design features.
SEO provides options
to web designers on how to achieve the best of both worlds. For instance, those
who wish to have their titles in graphic forms or use a JavaScript based site
menu need not do that at the expense of losing their search engine ranking. They
could include additional measures such as adding a site map with links, using
the keywords as anchor texts and still make the site more search engine
friendly while being attractive to their viewers.
SEO also requires
quality content to be placed on the website. The keywords should also be placed
relevantly and densely around this content in order to be picked up by search
bots and reach more potential viewers. Incorporation of SEO into web design
would ensure that this is considered in the design process.
In conclusion,
maintaining one’s online presence is as important and keeping them interested
in your website. SEO achieves both of them effectively and plays an important
role in today's web design.
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