Deregulation in Texas split up the industry into distinct pieces. The principal players are the ones who produce the electric power, those who distribute and transmit the electrical power, and eventually the firms that home owners deal with directly. The companies that deal directly with retail consumers are retail electricity providers (REPs). They are the ones who are responsible for buying power from the producers and retailing it to consumers.

Fort Worth is a deregulated market. That means that most the general public within the state are free to select the electricity company  that provides the lowest electricity rates.

Retail Electric Providers (REPs) offer electric power consumers. It is their company name on the bill and they carry out consumer support. Retail Electric Providers compete with others to win residential customers. They try to differentiate themselves by offering multiple rates and pricing options, by designing incentive programs and offering good customer service.